I am Creation®
A lifestyle brand dedicated to redefining contemporary luxury and elevating the art of living through immersive rituals and design.
The new luxury? It’s about inviting self-expansion and flow into your daily life.
Our mission is simple – to re-inspire what true luxury encompasses. We are convinced that luxury is not only about having nice things but about allowing real beauty, connection, and joy to elevate your life experience. These are the true hallmarks of Luxury living!
I am Creation® is the evolution of the concept of post-luxury, Apres-Luxe™, that Fernanda espoused in Brazil through a movement that proposes a more genuine and meaningful way of looking at the world of luxury.
After the empty promises of luxury run thin, what remains? True luxury is slowing down, savoring moments, and leveraging mindfulness practices and routines to call in more abundance and live your deepest desires.
I am Creation® presents the translation of the knowledge behind Holistic Design into immersive Master Classes as a source of unique inspiration and a thoughtfully curated collection of Home Rituals to help participants experience an enriching, expansive journey through the art of Rituals.
Fernanda Ralston
As a provocative thinker and innovative business leader, Ms. Ralston began in the fashion world under Gianni Versace in the heyday of high fashion, spending almost a decade between Europe and the United States with corporations such as Euro Fashion TV.
While residing in her native Brazil, Fernanda created the Post Luxury Movement - redefining the values central to true Luxury which replace excess and exhibitionism with originality, high purpose, quality and elegance.Taken to a new apex, showcased in her internationally acclaimed Botanique Hotel & Spa, in the heart of the Mantiqueira mountains in Brazil.
She encapsulates her philosophy:
“Luxury is not only about having nice things, wearing designers and traveling first class, it’s a state of mind. It’s about inviting beauty, connection and flow into your daily life.”
Ms. Ralston has launched I AM CREATION®, an epicenter for the post luxury lifestyle offering rich media and merchandise to elevate daily life by incorporating holistic design and ritual into everyday routines and places. A seamless and organic evolution from her avant-garde solutions for contemporary luxury, to those more intimate experiences of being at home in the elegance of oneself.
Fernanda enthralls audiences with her innovative approach to turning quotidian chores and mundane spaces into exercises in personal growth and luxury living in only minutes, using the principles of holistic design and ritual for every space in the home.
I am Creation® is the quest for finding the authentic keys to real pleasure, knowledge and experiences by combing the world of offerings - and choosing the infinitely few that fulfill all the five criteria of après-luxe.
Après-Luxe™ / Post Luxury
Après-Luxe™ is a state of things, products, endeavors, and experiences carefully conceived within the pillars of exclusivity, beauty, and value.
There are many illusions when it comes to luxury: that happiness may come from rare products and services or that a brand may be showcased to the world as proof that we are special.
For those who have experienced the inevitably unfulfilled promises of luxury, there is one hope: Post-Luxury, or Après-Luxe™.
A movement raising awareness to the fact that true luxury resides in places, moments, and experiences that translate knowledge and wisdom into beautiful creative tools that can elevate our life experience; in silence, in being a master of your time. Above all, something that is truly unique, thoroughly thought out, and that is born out of passion, in depth research, and timelessness.
The era of futile, superficial luxury and of the exaggerated multiplication of cost values may and should give way to a contemporary luxury class. One where the modern clients’ collective intelligence starts to shine light on the novel, judicious perspective that is arriving in the form of Post-Luxury.