Après-Luxe™ is a state of things, products, endeavors, and experiences carefully conceived within the pillars of exclusivity, beauty, and value.
A movement raising awareness to the fact that true luxury resides in places, moments, and experiences that translate knowledge and wisdom into beautiful creative tools that can elevate our life experience; in silence, in being a master of your time.
Above all, something that is truly unique, thoroughly thought out, and that is born out of passion, in depth research, and timelessness.
The era of futile, superficial luxury and of the exaggerated multiplication of cost values may and should give way to a contemporary luxury class. One where the modern clients’ collective intelligence starts to shine light on the novel, judicious perspective that is arriving in the form of Post-Luxury.
The composite of filters – which need to be applied altogether, all five of them at the same time – are:
1. Raw Quality
An essence of relentless choice for the very best (ingredients, materials, development), always based on deeper research.
2. Timelessness
No concession to fads, temporary attractiveness and fickle tastes.
3. Originality of Innovation
Not a new version, but a true unique vision or development.
4. Authenticity & Higher Purpose
Where the commercial aspects are truly secondary, and meaning is not a cliche.
5. Fair value & Cohesive
Mark-ups and profit margins that are moderate and contained.